About Omega
Omega Media Partners is a studio that makes branded content with YouTube creators for brands. Series are the core of the work, alongside podcasts, integrations and one-off creator projects, and we take each one from the idea through casting, production, release and measurement.
What the work is for
Branded content gives a brand time with an audience, on a channel that audience follows and in a format it already likes. A series gives it a season of that time, and an integration or a one-off project gives it a single moment.
The job is work that does what the brand needs and that the creator's audience keeps watching.
How the studio works
The idea comes from the creator's own show.
We cast first and write second, so the work feels like the next thing the creator makes.
The brand sits inside the premise.
It is the client, the place, the tool or the expert the story needs, which gives the creator a reason to talk about it.
Distribution is planned before the shoot.
Every edit, from the long video to each Short, is filmed for the place it will run.
Every paid video is disclosed.
Out loud and on screen near the start, with the platform label turned on as well.
We report what did not work.
Attention and lift are read at 7, 30 and 90 days, and the final report says what we would change.
