Screening room
Guides for brands planning a branded series, a podcast or other work with creators: how each one works, examples that worked, and how to brief, release, measure and disclose the work.
- PodcastsHow branded podcasts workA branded podcast is a show a brand funds and presents. The three shapes it takes, how it is made and released, how it is measured, and what drives the cost.
- ExamplesBranded series that worked, and what they had in commonInside Trader Joe's, Open for Business, The Sauce, Mailchimp Presents and Red Bull Media House: what each did, who made it, and what they share.
- DevelopmentHow to brief a branded seriesWhat a one-page brief for a branded series should cover: the audience, the objective, what the brand brings, what it must approve, the release and the measures.
- DistributionHow to distribute a branded series on YouTubeRelease order for a branded series: the creator's channel, the brand's channel, Shorts, audio feeds and paid seeding with YouTube Creator Partnerships boost.
- MeasurementMeasuring a branded seriesMeasure a branded series on attention and on the brand: watch time, completion and returning viewers, then brand lift against a control group, over 90 days.
- ComplianceDisclosure rules for branded series and podcastsHow to disclose a branded series or podcast under FTC guidance and YouTube policy, with notes on podcast reads, reviews and UK rules. Not legal advice.
Bring us a brief
A paragraph is enough to start. We answer with questions first, then with an idea.
Start a project